Selling internationally without showing local prices means you’re leaving money on the table. Here’s how to set up multiple currencies on Shopify and capture more global revenue.
Option 1: Shopify Markets (Recommended)
Shopify Markets is the native multi-currency and multi-region selling solution built into Shopify. It lets you:
- Show prices in local currencies automatically
- Set country-specific pricing (different prices per region)
- Handle tax and duty calculation by country
- Create localised product catalogs
Enable it in Shopify Admin → Settings → Markets. Add the countries/regions you want to sell in and set their currencies.
Option 2: Shopify Payments Multi-Currency
If you use Shopify Payments, you can accept payments in multiple currencies automatically. Customers see prices in their local currency and are charged in that currency. You receive payouts in your store’s base currency.
Option 3: Third-Party Currency Converter App
If you’re not on Shopify Payments, apps like Auto Currency Switcher can show prices in local currencies based on geolocation. Note: this is display-only — actual charges are still in your base currency.
Setting Prices Per Market
In Shopify Markets, you can set a price adjustment per market (e.g. UK prices 10% higher than US) or set manual prices per product per market for precise control.
Handling VAT and Taxes
When selling to the EU, UK, Australia, and Canada, you must collect VAT/GST. Shopify’s Tax settings let you configure tax rates per country automatically. For EU VAT (IOSS) compliance, use Shopify’s built-in tax calculation or a third-party tax compliance app like Avalara.
Currency Switcher Widget
Add a currency selector to your header so customers can manually choose their currency. Most Shopify themes have this built in for Online Store 2.0 themes. In the theme editor, add the “Country/Region selector” block to your header.
