Launching a new product? Adding a “Coming Soon” or “Notify Me” button to your Shopify product page is a smart way to build anticipation and capture leads before launch. Here’s exactly how to do it.
Why Use a Coming Soon Button?
- Build an email list before launch day
- Gauge demand for new products
- Prevent out-of-stock frustration after launch
- Create urgency and FOMO
Option 1: Use a Pre-Order App (Recommended)
Pre-Order Now Win and Timesact are the most popular pre-order apps on Shopify. Both let you:
- Replace the “Add to Cart” button with “Pre-Order” or “Coming Soon”
- Set a release date countdown timer
- Charge immediately or upon fulfillment
- Send automated “your order is ready” emails
Option 2: Set Product as “Continue Selling When Out of Stock”
Set your product inventory to zero but enable “Continue selling when out of stock.” Then use your theme’s custom button text feature (if available) to display “Coming Soon.” This is the simplest no-app approach.
Option 3: Use a Klaviyo Back-In-Stock Form
If you use Klaviyo, enable their back-in-stock widget on sold-out products. It shows an email capture form with “Notify me when available” — which works perfectly as a coming-soon mechanic.
Option 4: Custom Liquid Code
In your theme’s product.liquid or main-product.liquid, you can wrap the Add to Cart button with a condition:
{% if product.tags contains "coming-soon" %}
<button class="btn" disabled>Coming Soon</button>
{% else %}
/* normal add to cart */
{% endif %}Best Practice: Combine Pre-Order App + Email Capture
The highest-converting approach is a pre-order app showing a release date countdown, combined with a “Notify Me” email capture for customers who don’t want to pre-order but want to be informed at launch.
