Looking to boost your Shopify sales? Email marketing is a powerful tool that can help you reach your target audience, build relationships, and drive sales. Here are the top 15 email marketing apps for Shopify, all of which offer a variety of features to help you create effective email campaigns. Whether you’re a beginner or a seasoned pro, there’s an app on this list that’s right for you.
contents:
- Why You Need Email Marketing
- Basic Features of Email Marketing Apps
- 15 Best Email Marketing Apps for Shopify
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- Privy
- Omnisend
- Consistent Cart-Abandoned Cart
- Justuno
- MailChimp
- Campaign Monitor
- Klaviyo
- Jilt
- Seguno
- Spently
- SmartrMail
- Active Campaign
- Constant Contact
- AWeber
- Drip
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Sounds like a great growing opportunity, right? Almost everyone checks their emails daily. Why not use this to your advantage? You can easily keep your customers informed and send automated emails such as welcome emails and abandoned cart emails, access customers through mobile devices, customize your messages, and so on. Let’s see what you can expect from email marketing apps for Shopify.
Basic Features of Email Marketing Apps
- Ready-made Customizable Templates: You can design the appearance of your emails to attract more customers
- Automated Messaging: Automatic delivery system
- Segmentation: Easily segment your customers based on set criteria to send more personalized emails
- Reporting: Track customer behaviors, revenue, campaign performance, and other metrics
- Deliverability: Reliable delivery and delivery timing
- Email Sending Limit: Consider how many subscribers you need to send emails to before choosing the right app for you
- A/B Test
- Easy Integration
- Pop-up Sign-up Form
Why Do You Need Email Marketing?
- Email marketers produce $44 for every $1 spent
- E-commerce shoppers spend 138% more when marketed through email
- The number of global email users is over 3.9 billion
15 Best Email Marketing Apps for Shopify
Here’s a list of top Shopify apps for email marketing to help you quickly overview what they offer and their pricing.
1. Privy
With a 4.6 overall rating by 24.382 reviewers on Shopify, Privy offers easy usage of email marketing specifically built for e-commerce.
Features:
- Customizable, mobile-friendly display
- Coupon code integration
- Automated A/B test
- Real-time reporting
- Autoresponders and reminder emails and texts
- Newsletters, abandoned cart, follow-up emails
- Targeting based on triggers (time on page, scroll percentage, frequency of visits)
Pricing:
- Free Trial
- Growth Plan: $20/m up to 10.000 average page views
- Privy Email: $10/m up to 1000 mailable contacts and $5 per addition
2. Omnisend
Omnisend has a 4.8 rating from 3497 reviewers on Shopify. It offers driving more sales to your store through various email marketing features as below:
Features:
- Welcome emails, confirmation emails, post-purchase emails
- Abandoned cart recovery
- Segmentation
- Signup boxes and pop-ups
- Customizable landing pages
Pricing:
- Free Trial: 15.000 monthly emails
- Standard: $16/m 15.000 monthly emails + more features
- Pro: $99/m 15.000 monthly emails, standard features+ more
- Enterprise: Custom pricing, unlimited emails, Pro features + more
3. Consistent Cart-Abandoned Cart
Consistent Cart has a 4.8 rating from 3489 reviewers on Shopify.
Features:
- Abandoned cart campaigns
- Add to cart pop-up
- Activity Monitor
- Cart syncing across devices
- Sales pop integration
Pricing:
- Free Trial for 14 days
- Pro: Starting from $29/m
4. Justuno
With a strong claim of converting leads faster, Justuno has a 4.6 rating from 2252 reviewers on Shopify.
Features:
- Pop-ups and on-site messaging
- Intelligent segmentation and targeting
- Marketing and sales analytics
- Conversion optimization
Pricing:
- 14 day-Free Trial
- Pro Plan 1: $29/m
- Pro Plan 2: $49/m
- Pro Plan 3: $99/m
5. MailChimp
MailChimp has a 4.5 rating from 1196 reviewers on Shopify.
Features:
- Add pop-ups
- Scroll boxes, embedded and top bars
- Discount coupons or free giveaway emails
- Page-level targeting
- Entry/exit technology (shows when a visitor opens your site or exists)
- Analytics
Pricing:
- Free Trial
- Essential: $14.99/m
- Pro: $24.99/m
6. Campaign Monitor
Campaign Monitor has a 4.6 rating from 987 reviewers on Shopify.
Features:
- Seamless Shopify integration
- Ready automation recipes
- Segmentation
- Customer reviews
- Abandoned cart emails, on-brand receipts, email newsletters
Pricing:
- Basic: $9/m
- Unlimited: $29/m
- Premier: $149/m
7. Klaviyo
Klaviyo has a 4.3 rating from 850 reviewers on Shopify.
Features:
- Integration
- Dynamic forms and personalization
- Centralized customer profiles
- Personalized automation and targeted campaigns
- Segmentation
- Predictive analytics and growth-centric reporting
Pricing:
- Depends on the number of contacts
- 500 contacts- $20
- 2000 contacts- $60
8. Jilt
Jilt has a 4.7 rating from 650 reviewers on Shopify.
Features:
- Abandoned cart/welcome/follow-up/reward/feedback emails or reminders
- Drag and Drop content
- Click-through rates, conversion, revenue, and analysis reports
- Add upsells and discounts
- Manage multiple Shopify shops and add your team
- Deliverability
Pricing:
- Free limited version
- Growth: $29/m
9. Seguno
Seguno has a 4.7 rating from 481 reviewers.
Features:
- Seamless integration
- Detailed Shopify conversion reports
- Solely focused on Shopify
- Welcome emails, discount reminders, abandoned cart emails
- Automated discount emails
Pricing:
- Free Trial
- Starting from $10/m
10. Spently
Spently has a 4.8 rating from 442 reviewers on Shopify.
Features:
- Discount emails, automated follow-up emails
- Analytics and insights
- Product up-sells and customer behavior
Pricing:
- 14-day Free Trial
- Essential: $99,99/m
- Growth: $199,99/m
- Premium: $399/m
11. SmartrMail
SmartrMail has a 4.8 rating from 206 reviewers on Shopify.
Features:
- Quick email newsletters, abandoned cart emails
- Automated product recommendations
- Segmentation
- Automated flows: Welcome emails, win-back campaigns
- Email collection pop up
- Drag and drop, a full HTML editor for templates
Pricing:
- 15-day Free Trial
- Basic Plan: $29/m
- Advanced Plan: $99/m
12. Active Campaign
Active Campaign has a 4.8 rating by 107 reviewers on Shopify.
Features:
- Segmentation
- Abandoned cart emails
- Marketing automation
- Reports on revenue, new customers, orders, repeat customers
- Personalized email automation
Pricing:
- 14-day Free Trial
- Lite: $15/m
- Plus: $70/m
- Professional: $159/m
- Enterprise: $279/m
13. Constant Contact
Constant Contact has a 4.1 rating from 50 reviewers on Shopify.
Features:
- Segmented data and integration
- Customizable pop-up and sign-up form
- Mobile-friendly email templates
Pricing:
- 30-day Free Trial
- Starting at $20/m
- Plus: $45
14. AWeber
AWeber has a 4.7 rating from 38 reviewers on Shopify.
Features:
- Deep data integration
- Customizable pop-up sign-up form
- Segmentation
- Analytics
Pricing:
- 30-day Free Trial
- 0-500 subscribers: $19/m
- 2501-5000 subscribers: $49/m
- Variable offers depending on subscriber amount
15. Drip
Drip has a 4.5 rating from 18 reviewers on Shopify.
Features:
- Behavior-based automation
- Dynamic content to display product recommendations, discount codes
- Automatic revenue attribution
- Workflow split testing
- Engagement metrics and revenue details
Pricing:
- 14-day Free Trial
- Increasing pricing based on the number of subscribers
- Starting at $49/m
Conclusion
Assuming you figured out the importance of email marketing for your Shopify store and what to expect from an email marketing app for Shopify, you should start noting your business needs.
Make sure that the app/apps you choose meet your required subscriber amount, include the features you need to grow your e-commerce business and fit your price range. You can always test free trials to decide which app works best for you.
What is the best email marketing app for Shopify? I hope this article gave you an idea and helps you decide. After all, the best app is the one that suits your needs.
You can also review this blog for more detailed information about increasing the sales conversion for your store in Shopify. So you would have the answer on how to increase conversion rates for Shopify.
If you need an email capture popup builder, popup smart provides a free popup service for you.
Also, if you would like to get detailed information about email marketing, check out our email marketing guide and email list-building methods for a better understanding of email marketing.
You can contact us for any related questions or comments!
