Product bundling is one of the most effective strategies to increase average order value (AOV) on Shopify. Customers who buy bundles spend more per order and often return at higher rates. Here’s how to implement it.
Types of Product Bundles
- Fixed bundles — a pre-set combination sold as one SKU (starter kit, gift set)
- Mix-and-match bundles — “Pick any 3 for a set price”
- Volume discounts — “Buy 2 get 10% off, buy 3 get 20% off”
- Frequently bought together — complementary product suggestions with a bundle discount
Method 1: Bundler App
Bundler – Product Bundles is the most popular dedicated bundling app. It handles fixed bundles, mix-and-match, volume discounts, and step-wise bundles. Free plan available, works with most themes.
Method 2: Frequently Bought Together App
Frequently Bought Together by Code Black Belt shows a product recommendation widget below your add-to-cart button with bundle discount. You set the discount and it displays automatically.
Method 3: Native Shopify Bundles (Plus Feature)
Shopify Plus merchants get access to native Bundles through the Shopify admin. These create true multi-product bundles with inventory tracking per component and no app required.
Bundle Discount Best Practices
- Offer 10-20% discount vs buying items separately
- Show the “you save” callout prominently
- Bundle your best seller with a slow mover to clear stock
- Test seasonal bundles (holiday gift sets, summer kits)
