Adding a wishlist to your Shopify store lets customers save products they love and return to buy them later — a proven way to recover lost sales and increase repeat visits. Studies show stores with wishlist features see up to 19% higher conversion rates from returning visitors.
Why Your Shopify Store Needs a Wishlist
Most shoppers don’t buy on their first visit. They browse, compare, and come back. Without a wishlist, you lose them to competitors who make it easy to save favorites. A wishlist does three things: it keeps your products top of mind, it gives you email retargeting data, and it creates social sharing opportunities when customers share lists with friends or family before gift occasions.
Does Shopify Have a Built-In Wishlist?
No. Shopify does not have a native wishlist feature. You need a third-party app or custom code. The apps below are the most widely used, battle-tested solutions.
6 Best Shopify Wishlist Apps in 2026
1. Wishlist Plus by Swym Corporation
Wishlist Plus is the most popular wishlist app on Shopify with over 5,000 five-star reviews. It supports guest wishlists (no login required), social sharing, wishlist reminders via email, and integrates with Klaviyo for automated flows. The free plan allows up to 500 wishlist events per month. Paid plans start at $14.99/month.
Best for: Most Shopify stores of any size.
2. Growave — Loyalty, Wishlist + More
Growave bundles wishlist with loyalty points, reviews, Instagram UGC, and social login into one app. Plans start at $9/month. The wishlist module includes email reminders, low-stock alerts, and analytics on your most-wishlisted products.
Best for: Stores that want an all-in-one engagement platform.
3. HCK Wishlist
HCK Wishlist is a lightweight, budget-friendly option with a generous free plan. It adds a clean heart icon to product pages, creates a dedicated wishlist page, and sends reminder emails. Free plan available; paid starts at $2.99/month.
Best for: Small stores on a budget who want a no-fuss wishlist.
4. SMPS Wishlist — Share and Save
SMPS focuses on social wishlist sharing via link, email, or social media — ideal for gift registries and holiday shopping. It also shows “X people have wishlisted this” social proof on product pages. Plans start at $3.99/month.
Best for: Gift shops and stores where social sharing matters.
5. Gift Reggie
Gift Reggie turns wishlists into full gift registries with custom registry pages, public/private settings, and registry management. It’s the top choice for baby, wedding, and birthday registries. Pricing starts at $9.99/month.
Best for: Stores with registry use cases.
6. Klaviyo (for Wishlist Email Flows)
When paired with Wishlist Plus or Growave, Klaviyo becomes the most powerful wishlist email tool available. Trigger flows based on: “Item wishlisted but not purchased in 7 days,” “Wishlisted item went on sale,” and “Wishlisted item is low stock.” These automated emails generate 3-5x higher open rates than promotional emails.
Best for: Stores already using Klaviyo who want wishlist-triggered automations.
How to Add a Wishlist to Shopify: Step by Step
Step 1: Choose Your App
For most stores, start with Wishlist Plus on the free plan. If you need a gift registry, go with Gift Reggie. If you want an all-in-one suite, choose Growave. Install your chosen app from the Shopify App Store.
Step 2: Configure the Wishlist Button
After installation, go to the app’s settings. Most apps auto-inject a heart icon on product pages. If your theme doesn’t support auto-injection, paste the provided code snippet into your product template. In Shopify admin, go to Online Store → Themes → Edit Code → product.liquid and add the snippet where you want the heart button.
Step 3: Create the Wishlist Page
Go to Online Store → Pages → Add Page. Title it “My Wishlist” and paste the shortcode or widget code provided by your app. Save and add this page to your navigation under Online Store → Navigation.
Step 4: Set Up Email Reminders
In your wishlist app settings, enable wishlist reminder emails. Set a trigger — typically “3 days after wishlisting with no purchase” or “when a wishlisted item goes on sale.” Customize the email template with your branding and a strong call to action like “Your saved items are waiting!”
Step 5: Enable Guest Wishlist
Enable guest wishlist mode — it stores the wishlist in browser cookies or local storage. Guest wishlists convert better because there’s zero friction. Wishlist Plus and HCK both support this important feature.
Step 6: Test and Verify
Open your store in an incognito window. Navigate to a product page, click the heart/wishlist button, and check that the item appears on your wishlist page. Trigger a test email reminder from the app dashboard and verify on mobile that the wishlist button is easily tappable.
Best Practices for Shopify Wishlists
- Show wishlist count in the header — a heart counter in navigation reminds customers to return
- Add low-stock and price-drop triggers — urgency emails outperform standard reminders
- Display social proof — “47 people have saved this” boosts conversions
- Analyze wishlist data — products saved frequently but rarely purchased signal a pricing problem
- Send wishlist emails before major sales — “Your wishlist items are now 20% off” is extremely effective around Black Friday
- Enable wishlist sharing — especially important in Q4 for gift ideas
FAQ: Shopify Wishlist
Can I add a wishlist to Shopify for free?
Yes. Wishlist Plus has a free plan supporting up to 500 wishlist events per month. HCK Wishlist also has a free tier. For small stores, these free plans are sufficient to get started without any cost.
Do customers need an account to use a Shopify wishlist?
With most modern wishlist apps, no account is required. Apps like Wishlist Plus support guest wishlists stored in browser cookies or local storage, which significantly reduces friction and increases wishlist usage rates.
How do I send wishlist reminder emails on Shopify?
Most wishlist apps have built-in email reminder features. Enable them in your app settings and set the trigger timing. For advanced automation, connect your wishlist app to Klaviyo and build custom flows based on customer behavior.
Will a wishlist app slow down my Shopify store?
Lightweight apps like HCK Wishlist have minimal performance impact. Always check your store speed in Google PageSpeed Insights before and after installing any app. If speed drops significantly, choose a lighter alternative.
Which wishlist app is best for gift registries on Shopify?
Gift Reggie is the top choice for gift registries. It supports custom registry pages, public and private settings, and full registry management — ideal for baby showers, weddings, and birthday wish lists.
Final Thoughts
A wishlist feature is one of the highest-ROI additions you can make to your Shopify store. It costs little, takes under an hour to set up, and gives you a direct path to recovering browsers who weren’t ready to buy on their first visit. Start with Wishlist Plus free, connect it to your email platform, and set up a basic reminder flow. The results show up in your revenue within weeks.
