Klaviyo is the leading email marketing platform for Shopify stores. It integrates deeply with Shopify data — enabling personalized, behaviour-triggered emails that drive revenue on autopilot. Here’s how to set it up from scratch.
Why Klaviyo for Shopify?
- Native Shopify integration — syncs products, orders, customers, and events
- Behaviour-triggered flows (abandoned cart, post-purchase, browse abandonment)
- Powerful segmentation based on purchase history
- Free up to 250 contacts
Step 1: Install Klaviyo on Shopify
Go to the Shopify App Store, search “Klaviyo Email Marketing”, and install it. Follow the onboarding wizard to connect your Shopify store. Klaviyo automatically syncs your existing customers and starts tracking events.
Step 2: Set Up Your Welcome Flow
Create a Welcome Series for new subscribers. A 3-email welcome sequence typically converts at 30-50% higher than a single welcome email:
- Email 1 (immediate): Welcome + brand story + 10% discount
- Email 2 (2 days): Bestselling products
- Email 3 (5 days): Social proof (reviews, user generated content)
Step 3: Set Up Abandoned Cart Flow
This is Klaviyo’s highest-revenue flow for most stores. Create a 3-email sequence (1 hour, 24 hours, 72 hours after abandonment). Use Klaviyo’s pre-built Abandoned Cart template as your starting point.
Step 4: Set Up Post-Purchase Flow
Send a thank you email 1 day after purchase, a “how to use your product” email 3 days later, and a review request 7-14 days after delivery. This improves satisfaction and gets you reviews for social proof.
Step 5: Build Your Email List
Add a Klaviyo signup form to your site. Place it:
- As a popup (timed, exit-intent, or scroll-triggered)
- In your website footer
- On a dedicated landing page for lead magnets
Offer an incentive (10% off, free shipping, exclusive content) to maximize signups.
Step 6: Send Regular Campaigns
Beyond automated flows, send broadcast campaigns for:
- New product launches
- Sales and promotions
- Seasonal content
- Educational content related to your products
Aim for 2-4 emails per month to stay top of mind without fatiguing your list.
